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Hambanathi - Commuter Newspaper Launched
A decade after commuters in the Western Cape first received their own newspaper, a national publication with a largely strategic focus has seen the light. Launched in Durban last week, on Durban - 31 May 2007, SARCC CEO Lucky Montana hailed the publication as ‘a deep commitment to inform and engage customers’. The publication called ‘Hambanathi’ (which means ‘move with us’ in Nguni) will be distributed monthly free of charge in SARCC’s five regions namely Wits, Tshwane, Durban, Eastern and Western Cape.
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The publication will compliment existing commuter publications and will feature a dedicated feature page ‘PLATFORM’ and ‘Ntombikayise’ - a train gossip column. SARCC will use the paper to provide commuters with regular updates on issues of national interest such as rail safety, the National Rail Plan, Station Upgrades, 2010 Soccer World Cup progress as well as Corporate Social Investment Initiatives. It will also advance the companies strategic objectives on the need to empower and invest in people. As the paper will also be distributed to captains of industry and key national, provincial and local government officials it will outline key investments projects linked to the rail turn around strategy.
| Pule Mabe and Thandi Mhkize hands over the launch poster to the CEO |
CEO reading Hambanathi |
Sisa Mtwa, dancing to the music |
Maskandi also entertained guests |
Speaking at the early morning launch at Durban Station, Montana conceded that Metrorail is doing well in terms of safety and price: ‘Commuters are now given a platform to tell us how we can further improve their journey.’ He admitted that the rail operator still faced challenges for which they require customer support: ‘Cable theft continues to deny our customers the punctuality they deserve’. He concluded that rail remained the most sustainable mass rapid transport solution, performing to its strength spatially and environmentally: ‘We should not be apologetic about these strengths of rail and not be ashamed to say that on high volume corridors rail remains the most efficient and appropriate transport mode’.
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